Ayumi Fairness Facial Day Cream 100ml*

Designed to even skin tone and add radiance to lack-lustre complexions, our Ayurvedic blend of nourishing botanicals and peptides imparts a glow and luminosity for all skin types. Turmeric, Liquorice, Papaya and Goji berry seed extract are enriched with a cell-repairing amino-acid complex to help brighten, balance and enhance complexion, while Arjuna extract keeps skin soft, supple and hydrated. Our anti-inflammatory peptide sequence has been shown to tackle signs of hyperpigmentation and reduce the appearance of dark spots.

Fairness Daily day active ingredients information:

Glycerine: Deeply hydrating and replenishing, Glycerine is a pure natural vegetable moisturiser. Particularly beneficial, its humectant properties help to preserve skin’s homeostasis by drawing moisture from the environment to hydrate the surface layers of the skin. Evidence also suggests it enables other skin lipids to perform better.

Sweet Almond: a lightly hydrating, non-greasy and readily absorbed oil, sweet Almond is rich in antioxidants and vitamins A and E, vital for cell repair.

Sweet Orange: Cold pressed, Sweet Orange essence has an uplifting scent containing vitamins A, B and C which feed dry, irritated and acne-prone skin, helping to heal blemishes and improve skin tone.

Turmeric: a species of the Ginger family; a range of plants that add glow and radiance to complexions, Turmeric has been used in Ayurveda for over 2000 years for its skin-health benefits. Extracted via a super critical process, this highly pure active ingredient is a powerful antioxidant and anti-inflammatory helping to purify the skin by clearing the blood of toxins, improving circulation and protecting cellular DNA from being damaged by environmental toxins.

Liquorice: Used traditionally for 3000 years, our active liquorice extract improves the appearance of damaged skin by supporting skin elasticity and restoring suppleness. Possessing anti-inflammatory and anti-allergenic properties, Liquorice is also demulcent- meaning it is soothing to irritated membranes. Its anti-wrinkle and anti-aging activity naturally inhibits melanin production helping to prevent the formation of age spots and add glow and luminosity to tired complexions.

Arjuna: Grown in the foothills of the Himalayas, Arjuna heartwood has been used as a botanical medicine for over 3 centuries in Ayurveda. Arjuna has been clinically proven to decrease the depth and number of wrinkles, reduce skin scaliness, moisturise, and reinforce skin's barrier function. Its anti-inflammatory properties have been verified in laboratory environments which have identified its active constituents as containing a minimum of 90% triterpenes, which support skin stress reduction.

Patchouli: Meditational oil with a distinctive earthy fragrance, Patchouli is said to help stimulate the growth of healthy skin cells and heal dry, rough or inflamed skin.

Coriander: brimming with minerals, phytonutrients, and flavonoids, the essential oil in Coriander is believed to stimulate creativity, optimism and imagination.

Cedarwood: a traditional Oriental remedy, this aromatic essential oil has a warm, seductive scent said to help relieve nervous tension. Possessing astringent and antiseptic properties, Cedarwood is traditionally used to help counteract problems such as excess shine, sebum and blackheads that arise from oil-prone skin.

Marigold: Distilled from the flowering tops, Southern Cone Marigold is anti-inflammatory and beneficial to dry, brittle and inflamed skin, owing to the essential oil's high triterpenoid content and ability to minimise skin stress. In aromatherapy, its scent is said to be a neurotonic and mentally calming.

Papaya: Papaya's active compound, the fruit enzyme Papain, is an Alpha Hydroxy Acid (AHA) which mildly exfoliates, without abrasion, to remove dead skin cells, thereby brightening the overall complexion and boosting skin tone. Papaya fruit is rich in Vitamins A, C , E, and nutritive carotenoids with anti-aging and active antioxidant properties to protect from oxidative damage at the cellular level.

Goji berry: A restorative tonic and natural remedy, Goji berry contains exceedingly high levels of vitamins and antioxidants which help to reduce damage to cell DNA and membranes, plus minerals, polysaccharides and Essential Fatty Acids (EFAs).

Approved by the Vegetarian Society.

We do not use animal derived ingredients nor do we test on animals.